The brand we designed aims to inspire the rise of a social tea culture.
Its main store will be located in the departures area, within the historic center of the town and in public spaces of Santa Maria da Feira.
Our proposal seeks to be iconic, with a sophisticated vibe that feels new yet familiar to the local market.
We chose to move away from the bright, stereotypical color palettes often associated with small towns, opting instead for pure shades of blue and white.
The monogram appears almost everywhere, reassuring the consumer of the brand’s presence, stability and comforting energy.
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