Localio is an online store dedicated to selling regional Portuguese products, based in Arouca.
The brand celebrates local authenticity with a delicate and elegant visual approach, reflected in graphic compositions that combine patterns inspired by the products themselves.
The visual identity draws from handcrafted elements and forms inspired by products such as cheese, sweets, sausages and wine, creating a light pattern with texture and visual rhythm.
A deep blue conveys trust, freshness and simplicity, while the pin-shaped logo evokes geographic origin and authenticity.
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